Designer PR?

It is amazing how we live and work in the electronic age and this has changed the way we shop,and the way we seek information around us. The internet allows allows companies to transfer communication at a low cost to a far broader audience than any previous communication device did. Social Media has played a big role in this regard.


I recently worked on the J&B Met 2011,although i worked for the adverting Argency,but it was amazing how involed the PR agency was. Client just briefed in that they want a J&B Met that will be better than the previous one. The Advertising had to come up with with the creative idea.

It was amazing how the PR agency that worked on the campaign had to come up with ideas on how they can communicate the message to the target audiences. Having space on the news papers was not enough to communicate the message of Larger than life. A PR Agency had to come up with communication which would carry out this task of communicating Nationaly. It was also brought to their attention that the theme of Larger than life would not only be used for the Met,but would be used in other J&B campaigns that would be held through out the year.

The PR agency had to open a J&B group on face book,that would update the public on what is going on. The amazing thing is that they keep on changing this group to feet any campaign that has to do with larger than life theme. The first one was the J&B which was successful. They are now running with the Start a Party theme which will take place in June.

The type of publicity a PR Agency uses is very important and keeping up with technology is crucial for the message to reach its target Audience.